Our Capabilities
We bring unparalleled expertise in technology-enabled marketing, strategy and consulting services, to help you thrive in today’s dynamic landscape.
Our team of industry-leading specialists is dedicated to enhancing your marketing capabilities, to introduce greater efficiencies and to drive transformation.
Marketing Technology Expertise
Our team of seasoned specialists can help service your business’ marketing / revenue operational needs. Whether challenged with marketing strategy, struggling with your marketing technology stack, or looking to scale your revenue operations, AAM can help.
Marketing
Automation
We streamline and drive impactful results through our proprietary marketing automation services and processes. Our expertise lies in creating personalized, data-driven campaigns that engage your audience and boost conversions. We help you implement and optimize the best platforms to automate tasks, enhance productivity, and ensure consistent brand messaging.
Our email automation solutions are designed to deploy campaigns that nurture leads, re-engage customers, and deliver personalized content, maximizing your ROI. We simplify complex marketing processes with custom workflows that streamline operations from lead generation to customer retention, ensuring a seamless experience for both your team and customers.
Enhancing your marketing automation with seamless CRM integration provides a unified view of customer data, enabling more targeted and effective campaigns. By analyzing customer behaviour and tailoring marketing messages based on user actions, preferences, and engagement patterns, we drive higher conversion rates. Our approach maximizes marketing effectiveness through precise segmentation and compelling customer journeys.
We design and implement automated journeys that deliver the right message at each stage, enhancing the customer experience and fostering loyalty—activating the true potential of your marketing automation investment.
Technology Stack
Integration
We specialize in seamless technology stack integrations for marketing automation tools like Eloqua, Hubspot, and Marketo. Our integration services ensure your systems communicate effectively, enhancing operational efficiency and driving business success in both your marketing and sales efforts.
We can support your team through the complex requirements involved in developing API connections to tools like Eloqua and can design and execute full in-system native integrations based on your unique business requirements.
Data modelling and requirements are at the heart of our mindset, consolidating data from various sources within your marketing ecosystem to ensure consistency, accuracy, and accessibility. This unified data approach supports informed decision-making and enhances your overall marketing intelligence capabilities by centralizing your data and systems around what matters most…your customers.
Customer Data
Platforms (CDP)
We provide expert Customer Data Platform (CDP) solutions to unify and optimize your data. We focus on the best ways to structure and connect this data to your revenue operations systems to ensure that the unique ways in which your business uses this data to drive results are optimized and running efficiently.
Our approach to enabling a truly comprehensive 360-degree view of your customers unlocks the hidden potential of your data, supercharging marketing and sales tactics, and ultimately improving the customer experience.
Our goal is to help you maximize the value of your customer data, drive loyalty, and achieve your business objectives.
Marketing
Transformation
We focus on strategic consulting and business process optimization to enhance your marketing efforts. By integrating leading platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot Marketing Hub, Oracle Marketing Cloud, and Microsoft Dynamics 365 Marketing, we empower your business to deliver personalized, data-driven marketing campaigns that drive engagement and growth.
Our approach is built on our 3-Pillars of Success: People, Process, and Technology.
Using real data, we work to provide insights into the effectiveness of your marketing campaigns across your Customer Engagement and Digital Marketing Platforms. This allows you to make informed decisions and optimize your marketing spend for maximum ROI.
Consulting Services
At AAM, we offer comprehensive consulting services designed to optimize your marketing and sales efforts across various domains:
Lead Management
Lead Generation, Lead Nurturing, and Lead Scoring are key to enhancing your Sales Pipeline and Lead Qualification processes. Our strategies in Conversion Rate Optimization (CRO) and Customer Acquisition ensure higher conversion rates, while our Attribution Modelling provides insights into campaign effectiveness.
Email Marketing
Advanced email marketing strategies are at the core of our approach, with a focus on advanced Email Marketing Strategies, focusing on Personalized Email Marketing to maximize ROI and engagement. We provide best practices consulting and leverage data-driven Marketing Communications to engage your audience effectively.
B2B Marketing
We specialize in B2B revenue operations and offer a variety of approaches to support your business, including Account-Based Marketing (ABM), inbound marketing, and lead generation tactics to drive your sales funnel. We also provide demand generation strategies to boost your market presence. We understand the complex marketing environment that B2B businesses face and provide best practices across many industries and verticals.